Let me get you to think about this scenario.  You spent top dollar on buying a new set of Bare Knuckle pickups for your Strat, thinking they will bring new life to your old faithful. You were expecting that they will have "deep bottom end with a bell-like chime in the highs, and rich, wide, mid-range produce a crystal-clear tone without ever sounding harsh or thin.", because that's what the website description says!

Except, when you installed it and start playing those classic licks, you hear none of those! You may hear deep bottom end and maybe a rich mid almost like muffled tone.  The bell-like chime is nowhere to be heard.  You wonder what is going on and keep tweaking the EQ on your amp and trying to get that dream tone you were looking for from those new pickups!  You max out the treble and still couldn't hear the glassy tone!  What went wrong?

In between your guitar and the amp, there is just one thing there.  You wonder if that's the problem?  Bingo! It is your cable!  Bad cables suck your tone and usually lose your high frequency.  You lose clarity!

So many players never think about their cables.  In fact, there are players out there who argue that cables are all the same.  Everything is just marketing lies.  This cannot be more wrong!  

Mixdown Magazine gets to the point of why a good cable is more than just better audio quality.  Click HERE to find out more why we all should just spend that little more and use some better cables!

Cheers!